The way e-commerce clients buy changes with the evolution of technology and we can see a growing number of customers with a buy-now mindset. With around-the-clock shopping access and all technologies that roll out in stores, consumer expectations shift.
E-commerce continues to grow at a global level, which shouldn’t be surprising, as the landscape isn’t restricted by geography. According to the RIS News survey, 83% of US online consumers now shop online more than five years ago. Moreover, the European Ecommerce Report of 2018 shows that in 2017 e-commerce in Europe was worth €534 billion and is expected to grow to €602 in 2018.